Why I invested £5m to solve the problems universities face in recruiting international students
In 2019, I teamed up with my friend and business partner with 20 years of experience in international education to develop a solution that really helps universities overcome their challenges of recruiting the right international students.
Having sold my Fintech business in 2017, I made a personal investment of £5 million to better understand the problem. That’s why I feel confident that we at Studee truly understand the issues universities face when it comes to recruiting international students.
“This new tech means our university partners will only ever receive admission-ready applications”
We found that increased competition, poor-quality applications, geopolitical changes, and a lack of diversity are making the role of admissions teams more and more difficult. Not to mention the increased expectations of students.
I also recognised the amazing hard work that people in international admissions put into their jobs. I’ve been inspired by their dedication to supporting students – this is truly a remarkable industry of people supporting the global mobility of over six million students.
We used the investment to:
Extensively research the market to understand the problems universities and students face
Craft a solution that will allow us to make more students aware of our partner universities and better support them through the application and admissions process
Develop this new innovative technology, so universities won’t have to waste unnecessary time processing poor-quality international student applications
This new tech means our university partners will only ever receive admission-ready applications that are pre-checked and fully assessed – saving them valuable time that would otherwise be wasted processing poor-quality international student applications.
It will also allow us to match students with programs and universities that meet their needs and aspirations. We can then support them through every stage of the application and admissions process with a new level of service.
But we’re not going to stop there – I’m committed to investing further to help universities overcome their challenges in recruiting international students and to support students through a complex and varied admission process.
We’ll be sharing more about our new service as a headline sponsor at the PIE Live Europe 2023 event on March 28 and 29 in London. Come and meet me on the stand 21 – I can’t wait to tell you all about it!
We’ll also be hosting a live panel discussion – “Admissions reimagined: Leveraging technology without losing the human touch”. I’ll be joined by other international student recruitment experts to discuss how we combine digitisation with personal input to save universities time, increase quality admissions and build a relationship with students – we’d love to see you there!
About the author: This is a sponsored post from Chris Morling. Chris is one of the UK’s leading digital entrepreneurs and has won numerous awards, including an Ernst & Young Entrepreneur of the Year award. He is the Founder and CEO of Studee, the online education agency – helping students maximize their chances of getting admitted to their chosen universities abroad.
Chris previously founded Money.co.uk, which was acquired for £140million in 2017. Chris has been a director for several innovative digital start-ups and has been dubbed in the global media as “Britain’s Best Boss” for his generosity and philanthropy.
The post Why I invested £5m to solve the problems universities face in recruiting international students appeared first on The PIE News.